Pricing is the most fascinating part because it's fully connected to human emotion. Did you ever have to hesitate to spend $3 on a mobile app? And did you happily spend $6 on a fancy coffee a few minutes later? That is the psychology behind pricing. Price is the only part of your strategy that brings money in; everything else costs you money. You must find that sweet spot where pe... https://jarvislearn.com/blog/marketing-mix-4-ps